Social Research Post Pandemic

The Pandemic COVID-19 has shattered the livelihood of the marginal people. Corporate Social sectors are at stake. Their livelihood is at risk. But combatting, inversing the situation, and coming out winning should be the goal.
Data Collection Technique & Importance of Customer Feedback

As a business striving to achieve success, it is imperative to heed customers and give them what they want. Customer feedback, their experience and inputs are necessary, so you can add value to your business, services and products. Here’s ‘Why, what & how’ of customer feedback collection.
The Importance of Data Validation in a Survey & How to Embed it in a Questionnaire?

Data Authenticity and Integrity is the most important aspect of any survey. A whole lot of analysis in the data depends upon the set integrity achieved during data collection. To ensure that validation serves as an important tool for the survey.
Ensuring Quality in Data Collection

Ever felt the curiosity to know what is data integrity and what are its dimensions? Well, well, before being aware of, how to achieve certainty regarding quality in data collection, a person has to have a clear idea about data integrity and its dimensions.
How Does Digital Data Collection Help in The Long Run?

Social Research is the backbone of policy-making across the world. In today’s world, achieving sustainable development can only be achieved through social research.
10 Reasons Why Market Research is a Smart Business Tool

Market research is a focused approach to gather extensive information about markets and customers, and to identify the need of the market, the market size, and competition. It is a unique tool for developing business strategies. The wide variety of techniques used are both qualitative & quantitative, with depth interviews, focused groups, etc. Here are top […]
Why to choose mobile based survey tool over pen and paper

A standard conclusion has been drawn regarding differentiating between Pen&Paper Survey and Mobile Survey. The bottomline reached is that a mobile-based survey is always better than a pen&paper survey.